About this Course

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Learner Career Outcomes

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started a new career after completing these courses

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got a tangible career benefit from this course

11%

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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 10 hours to complete
English
Subtitles: English, Mongolian, Korean

Skills you will gain

AccountingAnalyticsEarnings ManagementFinance

Learner Career Outcomes

21%

started a new career after completing these courses

25%

got a tangible career benefit from this course

11%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 10 hours to complete
English
Subtitles: English, Mongolian, Korean

Offered by

University of Pennsylvania logo

University of Pennsylvania

Syllabus - What you will learn from this course

Content RatingThumbs Up92%(5,059 ratings)Info
Week
1

Week 1

3 hours to complete

Ratios and Forecasting

3 hours to complete
9 videos (Total 101 min), 2 readings, 1 quiz
9 videos
Review of Financial Statements (Optional) 1.111m
Sources for Financial Statement Information (Optional) 1.26m
Ratio Analysis: Case Overview 1.37m
Ratio Analysis: Dupont Analysis 1.413m
Ratio Analysis: Profitability and Turnover Ratios 1.518m
Ratio Analysis: Liquidity Ratios 1.610m
Forecasting 1.715m
Accounting-based Valuation (Optional) 1.815m
2 readings
PDF of Lecture Slides10m
Excel Files for Ratio Analysis10m
1 practice exercise
Ratio Analysis and Forecasting Quiz30m
Week
2

Week 2

2 hours to complete

Earnings Management

2 hours to complete
6 videos (Total 98 min), 2 readings, 1 quiz
6 videos
Overview of Earnings Management 2.115m
Revenue Recognition Red Flags: Revenue Before Cash Collection 2.218m
Revenue Recognition Red Flags: Revenue After Cash Collection 2.317m
Expense Recognition Red Flags: Capitalizing vs. Expensing 2.419m
Expense Recognition Red Flags: Reserve Accounts and Write-Offs 2.523m
2 readings
PDFs of Lecture Slides10m
Excel Files for Earnings Management10m
1 practice exercise
Earnings Management30m
Week
3

Week 3

2 hours to complete

Big Data and Prediction Models

2 hours to complete
7 videos (Total 92 min), 2 readings, 1 quiz
7 videos
Discretionary Accruals: Model 3.119m
Discretionary Accruals: Cases 3.213m
Discretionary Expenditures: Models 3.311m
Discretionary Expenditures: Refinements and Cases 3.414m
Fraud Prediction Models 3.513m
Benford's Law 3.615m
2 readings
PDFs of Lecture Slides10m
Excel Files for Big Data and Prediction Models10m
1 practice exercise
Big Data and Prediction Models30m
Week
4

Week 4

2 hours to complete

Linking Non-financial Metrics to Financial Performance

2 hours to complete
8 videos (Total 96 min), 2 readings, 1 quiz
8 videos
Linking Non-financial Metrics to Financial Performance: Overview 4.114m
Steps to Linking Non-financial Metrics to Financial Performance 4.216m
Setting Targets 4.313m
Comprehensive Examples 4.412m
Incorporating Analysis Results in Financial Models 4.514m
Using Analytics to Choose Action Plans 4.68m
Organizational Issues 4.714m
2 readings
PDF of Lecture Slides10m
Expected Economic Value Spreadsheet10m
1 practice exercise
Linking Non-financial Metrics to Financial Performance30m

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About the Business Analytics Specialization

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
Business Analytics

Frequently Asked Questions

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