About this Course

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Learner Career Outcomes

54%

started a new career after completing these courses

56%

got a tangible career benefit from this course

16%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 30 hours to complete

English

Subtitles: English

Skills you will gain

Business PlanMarket ResearchEnglish LanguageEntrepreneurship

Learner Career Outcomes

54%

started a new career after completing these courses

56%

got a tangible career benefit from this course

16%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 30 hours to complete

English

Subtitles: English

Offered by

University of Pennsylvania logo

University of Pennsylvania

Syllabus - What you will learn from this course

Content RatingThumbs Up99%(93,173 ratings)Info
Week
1

Week 1

8 hours to complete

Unit 1: Becoming an Entrepreneur

8 hours to complete
23 videos (Total 83 min), 14 readings, 13 quizzes
23 videos
Course Introduction Part I - Course Overview (Video 2)4m
Course Introduction Part II - Using the Course Site (Video 3)4m
Unlockable Achievement9s
What is Entrepreneurship? (Video 4 Part 1)2m
What is Entrepreneurship? (Video 4 Part 2)5m
Language Focus - Reading Skills (Video 5 Part 1)2m
Language Focus - Reading Skills (Video 5 Part 2)5m
Unlockable Achievement9s
Why Entrepreneurship? (Video 6 Part 1)6m
Why Entrepreneurship? (Video 6 Part 2)2m
Ideas, Products, and Opportunities (Video 7)6m
Unlockable Achievement9s
Unlockable Achievement9s
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7m
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2m
Deciding on a Type of Startup (Video 9 Part 1)5m
Deciding on a Type of Startup, Guest Speaker (Video 9 Part 2)3m
Risk, Failure, and Important Steps (Video 10 Part 1)4m
Risk, Failure, and Important Steps (Video 10 Part 2)4m
Language Focus - Comparative Structures (Video 11 Part 1)4m
Language Focus - Comparative Structures (Video 11 Part 2)2m
Language Focus - Comparative Structures (Video 11 Part 3)2m
14 readings
Overview of the Unit5m
Video/Listening: Elon Musk's Journey to Mars2m
Game 1: Unit 1 Vocabulary Flashcards6m
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5m
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7m
Women taxi startups gaining speed globally10m
African women entrepreneurs think big and share dreams10m
“This recent grad brewed a startup by managing the details”5m
Young Entrepreneurs Win Million-Dollar Prize10m
“Many paths lead to successful business startups”5m
“Entrepreneurs find new ways to address housing shortages"10m
Video: “Ludwick Marishane: A bath without water”4m
“Broadway rallies to save a beloved diner"4m
Game: Unit 1 Vocabulary Flashcards5m
13 practice exercises
Unit 1 Assessment 1: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10m
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"30m
Check Your Understanding: "African women entrepreneurs think big and share dreams"6m
Check Your Understanding: "This recent grad brewed a startup by managing the details"30m
Game 2: Identifying Different Types of Products30m
Game 3: Creating Product Descriptions30m
Game 4: Correlative Connectors & Sentence Connectors30m
Check Your Understanding: "Young Entrepreneurs Win Million-Dollar Prize"
Game: Connector Practice Activity30m
Check Your Understanding: "Many paths lead to successful business startups"30m
Check Your Understanding: Entrepreneurs find new ways to address housing shortages30m
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"30m
Check Your Understanding: "Broadway rallies to save a beloved diner"30m
Week
2

Week 2

8 hours to complete

Unit 2: Identifying an Opportunity

8 hours to complete
20 videos (Total 67 min), 11 readings, 10 quizzes
20 videos
Unlockable Achievement9s
Informal Research - Advantages and Disadvantages (Video 2)5m
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2m
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4m
Language Focus - Listening Strategies (Video 4 Part 1)4m
Language Focus - Listening Strategies (Video 4 Part 2)2m
Unlockable Achievement9s
Creating a Survey (Video 5 Part 1)6m
Creating a Survey (Video 5 Part 2)4m
Language Focus - Questions and Intonation (Video 6 Part 1)2m
Language Focus - Questions and Intonation (Video 6 Part 2)4m
Language Focus: Sample questions and intonation2m
Unlockable Achievement6s
Collecting Data (Video 7)5m
Evaluating Results (Video 8)6m
Unlockable Achievement9s
Completing Assessment 2 (Video 9 Part 1)6m
Completing Assessment 2 (Video 9 Part 2)1m
Unlockable Achievement9s
11 readings
Overview of the Unit1m
Game 1: Unit 2 Vocabulary Flashcards5m
BASIC: Washington state's new apple joining a changing industry5m
ADVANCED: Washington state's new apple joining a changing industry7m
BASIC: Bugs are the new food4m
ADVANCED: Bugs are the new food5m
Samples of Question Forms and Intonation (for Assessment 1)2m
Assessment 2 Model10m
“Taiwanese business seeks specialized markets”5m
“People who bring their own grocery bags are more likely to buy junk food”5m
Game: Unit 2 Vocabulary Flashcards6m
9 practice exercises
Check Your Comprehension: "Washington state's new apple joining a changing industry"30m
Game 2: More Practice with Comparative Language30m
Check Your Comprehension: "Bugs are the new food"30m
Game 3: Creating Survey Questions30m
Unit 2, Assessment 1: Questions and Intonation30m
Analyzing Sample Survey Data30m
Game: Question Matching Practice Activity30m
Check Your Understanding: "Taiwanese business seeks specialized markets"30m
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"30m
Week
3

Week 3

4 hours to complete

Unit 3: Creating a Business Plan (Part 1)

4 hours to complete
10 videos (Total 39 min), 8 readings, 6 quizzes
10 videos
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5m
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4m
Unlockable Achievement9s
Business description, including management and operations (Video 3)5m
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 1)3m
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 2)3m
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 3)3m
Marketing: Part II: Business Plan (Video 5 Part 1)5m
Marketing: Part II: Business Plan (Video 5 Part 2)3m
8 readings
Overview of Unit 31m
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5m
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7m
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5m
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7m
“50 business ideas you can start for under $100"7m
"Chilean government seeks to boost female-led start-ups"5m
Game: Unit 3 Vocabulary Flashcards7m
6 practice exercises
Game 1: Practice with degree complements and intensifiers30m
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"30m
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"30m
Game 2: Sorting the 4 Ps30m
Check your Understanding: "50 business ideas you can start for under $100"30m
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"30m
Week
4

Week 4

3 hours to complete

Unit 3: Creating a Business Plan (Part 2)

3 hours to complete
9 videos (Total 36 min), 3 readings, 5 quizzes
9 videos
Financials: Part II: Income statement (Vocabulary & concept focus) (Video 7)6m
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4m
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3m
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3m
Strategic Language Focus - Describing Financials (Video 9)5m
Creating a brief business plan (Video 10 Part 1)3m
Creating a brief business plan (Video 10 Part 2)3m
Unlockable Achievement9s
3 readings
Template and Model for Brief Business Plans (for Assessment 2)5m
It's a startup world!10m
Game: Unit 3 Vocabulary Flashcards7m
4 practice exercises
Game 3: Vocabulary: Word problems matching numbers with words30m
Game 4: Vocabulary: Word problems matching numbers with words30m
Game 5: Interpreting Results30m
Check Your Understanding: "It's a startup world!"

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