About this Course

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Shareable Certificate
Earn a Certificate upon completion
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Start instantly and learn at your own schedule.
Flexible deadlines
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Approx. 40 hours to complete
English
Subtitles: English

Skills you will gain

GrammarMedia AnalysisEnglish LanguageMedia Literacy

Learner Career Outcomes

50%

started a new career after completing these courses

42%

got a tangible career benefit from this course

24%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 40 hours to complete
English
Subtitles: English

Offered by

University of Pennsylvania logo

University of Pennsylvania

Syllabus - What you will learn from this course

Content RatingThumbs Up99%(40,861 ratings)Info
Week
1

Week 1

8 hours to complete

Unit 1: Introduction to Media Literacy

8 hours to complete
12 videos (Total 47 min), 8 readings, 11 quizzes
12 videos
Course Overview: Topics, Assessments, Games & Activities6m
Media is Everywhere5m
Listening: Interview with William Cowen...6m
Language Focus: Previewing Texts4m
Unlockable Achievement 19s
What is Media Literacy?4m
Part 1: How Can we Analyze Media Messages?4m
Unlockable Achievement 29s
Part 2: How Can we Analyze Media Messages?5m
Language Focus: Skimming and Scanning5m
Online Learning Opportunities to Extend Your Skills38s
8 readings
Overview of the Unit10m
BASIC: Can you Separate Fact from Fiction?10m
ADVANCED: Can you Separate Fact from Fiction?10m
BASIC: Debate over Free Press in Ukraine Suffers from Old Stereotypes10m
ADVANCED: Debate over Free Press in Ukraine Suffers from Old Stereotypes10m
Game: Unit 1 Vocabulary Flashcards10m
Supplemental Reading: More to it! Media Literacy10m
Supplemental Reading: Make up your Own Mind. These Mobile News Apps Can Help.10m
11 practice exercises
Check Your Understanding: William Cowen Interview30m
Game 1: Preview the Text30m
Unit 1 Assessment 1: Self-Assessment of Media Literacy Skills30m
Check Your Understanding: "Can you Separate Fact from Fiction?"30m
Check Your Understanding: "Debate over Free Press in Ukraine Suffers from Old Stereotypes"30m
Game 2: Skimming and Scanning30m
Game 3: Vocabulary Practice30m
Check Your Understanding: "More to it! Media Literacy"30m
Game: Review Previewing a Text30m
Check Your Understanding: "Make up your Own Mind. These Mobile News Apps Can Help."30m
Game: Review Skimming and Scanning30m
Week
2

Week 2

9 hours to complete

Unit 2: Types of Media: Traditional vs. Social

9 hours to complete
11 videos (Total 46 min), 9 readings, 13 quizzes
11 videos
What is Social Media?4m
Unlockable Achievement 39s
Language Focus - Comparative Adjectives5m
Overcoming Bias: The Power of Social Media5m
Using Social Media to Support Causes4m
Language Focus - Reductions5m
Part 1: The Reliability of Social Media (Editing/Doctoring Content)4m
Unlockable Achievement 49s
Part 2: The Reliability of Social Media (Credibility)4m
The Language of New Media4m
9 readings
Overview of the Unit10m
Study Finds Most Americans Get News from Social Media10m
BASIC: 5 Ways Social Media Helps Syrian Refugees10m
ADVANCED: 5 Ways Social Media Helps Syrian Refugees10m
Real or Not? Snowboarder's Video in Question10m
Game: Unit 2 Vocabulary Flashcards10m
EU Piles Pressure on Social Media Over Fake News10m
Supplemental Reading: The Town that Runs on Twitter10m
Supplemental Reading: It's about How you Communicate your Message10m
12 practice exercises
Game 1: Categorize each Media Example with Its Type (Traditional or Social)30m
Check Your Understanding: "Study Finds Most Americans Get News from Social Media"30m
Game 2: Replace the Adjective with a Comparative Form30m
Check Your Understanding: "5 Ways Social Media Helps Syrian Refugees"30m
Game 3: Choose the Correct Reduced Form30m
Check Your Understanding: "Real or Not? Snowboarder's Video in Question"30m
Game 4: Vocabulary Review: Fill in the Blank30m
Checking Your Understanding: "EU Piles Pressure on Social Media Over Fake News"
Check Your Understanding: "The Town that Runs on Twitter"30m
Game: Grammar Practice - Reductions30m
Check Your Understanding: "It's about How you Communicate your Message"30m
Game: Identify the Positive Aspects of Social Media from the Sentence Bank30m
Week
3

Week 3

8 hours to complete

Unit 3: Advertising

8 hours to complete
14 videos (Total 53 min), 9 readings, 12 quizzes
14 videos
Thinking Critically about Advertisements4m
How do Advertisers Target Audiences?5m
Listening: Interview with Nancy Bollinger6m
Unlockable Achievement 59s
Language Focus - Order of Adjectives5m
Features of a Print Advertisement5m
Features of Radio and Television Advertisements4m
Language Focus - Intensifiers (Normal vs. Strong Adjectives)4m
Using the Internet to Advertise4m
Analyzing Advertisements4m
Sample Analysis of an Advertisement3m
Unlockable Achievement 69s
Unlockable Achievement 76s
9 readings
Overview of the Unit10m
AI Cameras Aim to Guess Shopper’s Age, Sex and Mood10m
BASIC: Internet Ads Outpace Print for First Time10m
ADVANCED: Internet Ads Outpace Print for First Time10m
Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media10m
Written Assessment Instructions & Model Answer10m
Game: Unit 3 Vocabulary Flashcards10m
Digital Ads, Social Media Hide Political Campaign Messaging10m
New TV Advertisements Shock Viewers10m
11 practice exercises
Check Your Understanding: Interview with Nancy Bollinger30m
Check Your Understanding: "AI Cameras Aim to Guess Shopper’s Age, Sex and Mood"10m
Game 1: Match the Target Audience with the Product30m
Game 2: Put the Adjectives in the Correct Order30m
Unit 3 Assessment 1: Advertising, thinking critically about ads, and targeting audiences30m
Game 3: Choose the Correct Intensifier30m
Check Your Understanding: "Internet Ads Outpace Print for First Time"30m
Check Your Understanding: "Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media"
Check Your Understanding: "Digital Ads, Social Media Hide Political Campaign Messaging"
Bonus Game: Intensifier Use30m
Check Your Understanding: "New TV Advertisements Shock Viewers"30m
Week
4

Week 4

7 hours to complete

Bias in the Media

7 hours to complete
13 videos (Total 44 min), 8 readings, 10 quizzes
13 videos
What is Media Bias?4m
Unlockable Achievement 89s
PART 1: Language Focus- Expressing Opinions using Modals (should, must, could, might)4m
PART 2: Language Focus- Expressing Opinions using Modals (should, must, could, might)3m
Bias by Omission5m
Unlockable Achievement 99s
Bias by Placement5m
Language Focus - Connotation vs. Denotation4m
Bias by Spin4m
Overcoming Bias4m
Overview for Unit 4 Assessment 2 & Sample Bias Analysis2m
Unlockable Achievement 106s
8 readings
Overview of the Unit10m
BASIC: For the Press, Elections are a Test of Accountability10m
ADVANCED: For the Press, Elections are a Test of Accountability10m
Are Facebook’s Trending Topics Unfair?10m
Instructions for Peer-reviewed Unit 4 Written Assessment 210m
Game: Unit 4 Vocabulary Flashcards10m
Supplemental Reading: Are Biased Sources Replacing Standard News Networks in America?10m
Facebook Checks Its Bias10m
9 practice exercises
Check Your Understanding: "For the Press, Elections are a Test of Accountability"30m
Game 1: Choose the Correct Modal30m
Check Your Understanding: "Are Facebook’s Trending Topics Unfair?"30m
Game 2: Denotations and Connotations30m
Game 3: Identifying Negative Connotations30m
Check Your Understanding: "Are Biased Sources Replacing News Networks?"30m
Game: Bias by Omission, Placement, or Spin?30m
Game: Positive/Neutral and Negative Connotations30m
Check Your Understanding: "Facebook Checks Its Bias"

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