From the HEC Paris MSc in Innovation and Entrepreneurship

Innovation Management & Entrepreneurship MasterTrack™ Certificate

Gain hands-on management skills and know-how in innovation and entrepreneurship from the #1 business school in Europe.

The next cohort starts June 15, 2020. Enroll today to secure your spot!

Earn credit towards a Master’s Degree

This MasterTrack Certificate can qualify as credit towards your degree.

Institution

Earn Degree Credit If you're admitted to the online MSc in Innovation and Entrepreneurship through HEC Paris, the credit from your MasterTrack Certificate counts towards your degree.

About this MasterTrack™ Certificate

Develop an entrepreneurial mindset and drive innovation

What You Will Learn

  • Plan for all the key steps of your entrepreneurial or intrapreneurial project
  • Learn how to create and implement a business strategy based on key success factors and sources of competitive advantage
  • Choose the right product development process for your project, including methods to incorporate both customer input and supply constraints
  • Recognize the difference between a start-up and a scale-up, and understand the key strategies used to scale a start-up
  • Develop a compelling pitch to present your ideas to investors, partners, and other stakeholders
  • Understand state of the art ideas in social entrepreneurship and intrapreneurship
  • Implement a social media strategy to reach and engage your (B2B or B2C) customers throughout the different phases of their decision-making journey

Skills you will gain

  • Product or services development
  • Business strategy formulation
  • Business strategy implementation
  • Strategic management of a start-up or innovative project
  • Business modelling
  • Scaling-up operations
  • Social entrepreneurship
  • Pitch development
  • Marketing and social media strategy implementation
  • Globe

    100% online courses

  • Money

    $4,000

  • Clock

    6 months

  • Beginner Level

    Beginner Level

    You should have an undergraduate education or a professional interest in innovation and business development, whether for an entrepreneurial venture or for launching new projects within your current organization.

  • Layer

    6 hands-on projects

  • Comment Dots

    Questions?

    Contact an enrollment coach at +1 650-297-0554 or HECParis@coursera.org.

  • Institution

    Earn degree credit

    If you are admitted to the full MSc in Innovation and Entrepreneurship program, your MasterTrack™ Certificate will count towards your degree.

What is a MasterTrack™ Certificate?

With MasterTrack™ Certificates, portions of Master’s programs have been split into online modules, so you can earn a high quality university-issued career credential at a breakthrough price in a flexible, interactive format. Benefit from a deeply engaging learning experience with real-world projects and live, expert instruction. If you are accepted to the full Master's program, your MasterTrack coursework counts towards your degree.

Graduation Cap

Master’s Degree Learning

Take an online module of the MSc in Innovation and Entrepreneurship degree program, featuring live expert instruction and individual feedback combined with interactive learning.

Layer

Boost Your Career

Receive a MasterTrack Certificate from HEC Paris, one of the world’s leading business schools, which you can add to your resume and LinkedIn profile.

MembersMembers

Build Your Portfolio

Demonstrate your skills through real-world projects and create work samples to help you stand out in your job search.

Stacked File

Earn Credit Towards a Degree

If you are accepted to the MSc in Innovation and Entrepreneurship program, your completed coursework counts towards your degree.

Interactive Learning Experience

You'll learn through readings, videos, graded assignments, real-world applied projects, and live global classroom sessions.

Live Global Webinars

Live Global Webinars

Feedback from Instructors and Experts

Feedback from Instructors and Experts

Real-World Projects

Real-World Projects

6 Courses in this MasterTrack™ Certificate

Includes:

  • Pre-recorded videos
  • Live sessions and office hours
  • Real-world projects
  • Peer collaboration
  • Web and mobile access

Entrepreneurship Strategy: From Ideation to Exit

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management.

Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

Start June 15, 2020Clock10-12 hrs/wk
See all 6 Courses

Industry-relevant hands-on projects to build your portfolio

Finding an idea for your company, product or service that corresponds to your values

Clock
1,5 hrs
  • How to apply theoretical concepts to real-world business cases
  • How to identify gaps in the market
  • How to develop actionable recommendations for improvement
  • How to identify business ideas that reflect your values

How do different industries influence success?

Clock
1,5 hrs
  • How industry affects the average profitability of a firm
  • How to identify key factors that determine the competitive advantage of a business
  • How to apply Porter’s Five Forces framework to a real-world business case

The Project Team

Clock
1,5 hrs
  • Understand the impact of overall company organization on business development.
  • Select the right company organization and the right individuals for your team.
  • Implement project control mechanisms that enhance your prospects for success.
See all 6 projects

Instructors

Thomas Astebro

Thomas Astebro

Academic Director and Professor of Strategy and Entrepreneurship

Ambroise Huret

Ambroise Huret

Instructor

Sam Aflaki

Sam Aflaki

Associate Professor of Operations Management

Kristine de Valck

Kristine de Valck

Associate Professor of Marketing

Anne-Laure Sellier

Anne-Laure Sellier

Associate Professor of Marketing

Svenja Sommer

Svenja Sommer

Associate Professor of Information Systems and Operations Management

Frédéric Dalsace

Frédéric Dalsace

Associate Professor of Marketing

Corinne Dauger

Corinne Dauger

Instructor

Marc Vanhuele

Marc Vanhuele

Professor of Marketing

Pascale Brochard

Pascale Brochard

Instructor

Pierre Dussauge

Pierre Dussauge

Instructor

Giada Di Stefano

Giada Di Stefano

Associate Professor of Business Strategy

Tomasz Obloj

Tomasz Obloj

Associate Professor of Business Strategy

Florian Hoos

Florian Hoos

Assistant Professor of Accounting and Scientific Director of the Master in Sustainability and Social Innovation

Sebastian D. Becker

Sebastian D. Becker

Associate Professor of Accounting and Management Control

Frequently Asked Questions

More questions? Visit the Learner Help Center.

Coursera does not grant academic credit; the decision to grant, accept, or recognize academic credit, and the process for awarding such credit, is at the sole discretion of the academic institutions offering the MasterTrack™ Certificate program and/or other institutions that have determined that completion of the program may be worthy of academic credit. Completion of a MasterTrack™ Certificate program does not guarantee admission into the full Master’s program referenced herein, or any other degree program.