About this Specialization

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Master strategic marketing concepts and tools to address brand communication in a digital world.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/

This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

Learner Career Outcomes
48%
Started a new career after completing this specialization.
16%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 8 months to complete
Suggested 5 hours/week
English
Subtitles: English, Vietnamese
Learner Career Outcomes
48%
Started a new career after completing this specialization.
16%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 8 months to complete
Suggested 5 hours/week
English
Subtitles: English, Vietnamese

There are 7 Courses in this Specialization

Course1

Course 1

Marketing in a Digital World

4.7
stars
9,394 ratings
2,984 reviews
Course2

Course 2

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

4.5
stars
3,607 ratings
836 reviews
Course3

Course 3

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

4.5
stars
2,547 ratings
522 reviews
Course4

Course 4

Digital Media and Marketing Principles

4.3
stars
1,823 ratings
418 reviews

Offered by

University of Illinois at Urbana-Champaign logo

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This specialization is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Frequently Asked Questions

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • It is recommended that the courses in the Digital Marketing Specialization be taken in the order outlined. In the Capstone Project, you will have the opportunity to synthesize your learning in all five courses and apply your combined skills in a final project.

  • This Specialization is self-contained. No additional resources are needed.

  • To complete the Specialization you must earn a Verified Certificate in all five courses and successfully complete the Capstone Project course.

  • Please find more information at the Coursera iMBA page and the University of Illinois iMBA page, or email your questions to onlineMBA@illinois.edu.

More questions? Visit the Learner Help Center.