About this Specialization

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This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
Learner Career Outcomes
38%
Started a new career after completing this specialization.
29%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 6 months to complete
Suggested 2 hours/week
English
Learner Career Outcomes
38%
Started a new career after completing this specialization.
29%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 6 months to complete
Suggested 2 hours/week
English

There are 6 Courses in this Specialization

Course1

Course 1

Intro to International Marketing

4.7
stars
639 ratings
156 reviews
Course2

Course 2

International Marketing Entry and Execution

4.7
stars
212 ratings
33 reviews
Course3

Course 3

International B2B (Business to Business) Marketing

4.6
stars
370 ratings
79 reviews
Course4

Course 4

International Hospitality & Healthcare Services Marketing

4.7
stars
319 ratings
84 reviews

Offered by

Placeholder

Yonsei University

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