About this Specialization

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100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

At least 2 years of business experience.

English

Subtitles: English, Greek, Arabic, Portuguese (Brazilian)

What you will learn

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    Complete a competitive analysis on a webpage

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    Develop a solid approach for achieving a productive and successful relationship with your client

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    Create influencer relationships and collaborations and analyze data to see which content gets the most shares

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    Create a final report of your findings and recommendations for SEO and present your recommendations to your client

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

At least 2 years of business experience.

English

Subtitles: English, Greek, Arabic, Portuguese (Brazilian)

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 5 Courses in this Specialization

Course1

Course 1

Introduction to Search Engine Optimization

4.6
stars
3,542 ratings
946 reviews
Course2

Course 2

Search Engine Optimization Fundamentals

4.7
stars
1,446 ratings
311 reviews
Course3

Course 3

Optimizing a Website for Search

4.7
stars
763 ratings
145 reviews
Course4

Course 4

Advanced Content and Social Tactics to Optimize SEO

4.5
stars
510 ratings
99 reviews

Instructors

Image of instructor, Rebekah May

Rebekah May 

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education
Image of instructor, Eric Enge

Eric Enge 

Co-Author of "The Art of SEO"
CEO, Stone Temple Consulting

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • Yes, we recommend you move through the courses as listed to complete the Specialization. Each course builds on the previous course, especially the course Optimizing a Web for Search, relies on data and exercises from the previous course Search Engine Optimization Fundamentals to continue your learning.

More questions? Visit the Learner Help Center.