About this Specialization

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In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Learner Career Outcomes
41%
Started a new career after completing this specialization.
11%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 7 months to complete
Suggested 2 hours/week
English
Learner Career Outcomes
41%
Started a new career after completing this specialization.
11%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 7 months to complete
Suggested 2 hours/week
English

There are 6 Courses in this Specialization

Course1

Course 1

Introduction to Marketing

4.8
stars
10,042 ratings
1,961 reviews
Course2

Course 2

Introduction to Financial Accounting

4.7
stars
6,559 ratings
1,553 reviews
Course3

Course 3

Managing Social and Human Capital

4.5
stars
2,048 ratings
359 reviews
Course4

Course 4

Introduction to Corporate Finance

4.6
stars
4,580 ratings
873 reviews

Offered by

Placeholder

University of Pennsylvania

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Frequently Asked Questions

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